As the Co-founder and CEO at Enthral, Sammir provides strategic direction to the company’s Marketing, Product, and Engineering functions. With his cross-functional domain experience, Sammir has been instrumental in ensuring the company's commitment to empowering global enterprises with digital learning is realized. He is deeply passionate about driving workplace performance and development and embedding science-based principles in Enthral’s LMS and LXP. A Computer Science alumnus of St. Xavier's College, Mumbai, Sammir began his career as an animator, eventually venturing into entrepreneurship. His journey includes leadership roles in product and enterprise sales within the Edtech sector in North America prior to founding Enthral. He enjoys reading in his free time and is also a comic book enthusiast.