ORRA Fine Jewellery began its dazzling journey in 1888. With a vision to be the country’s most trusted Diamond & Platinum Jewellery brand, ORRA operates 93 stores across 39 cities.

Business Challenge

ORRA sought a comprehensive learning solution to address certain challenges in enhancing the skills of its 1,400-strong frontline sales staff, so that it could maintain its high standard.

Reaching a Mass Audience: ORRA’s main challenge was delivering consistent and effective training to a large number of frontline workers across multiple locations. Training had to cover product knowledge, customer service, and process guidelines, which was difficult to manage consistently across all stores.

Limited Manpower for Training: Due to limited resources, ORRA struggled to provide regular, high-quality training sessions for new features, product variations, and process updates. They needed a solution that could scale their training efforts without depending on physical sessions.

Limited Access to Mandatory Training Modules: Ensuring that all frontline staff, including those at franchise locations, had access to essential training modules was crucial for maintaining service standards and compliance. This challenge was compounded by the need for a system that could deliver mandatory content efficiently.

Enthral’s Solution

Enthral LMS provided a centralized training platform that ORRA was looking for with several functionalities:

Easy & Continuous Learning: Enthral provided a user-friendly platform where training content on topics like product impact, email etiquette, and business practices was easily accessible for frontline workers staff at any time.

Seamless Integration: Enthral’s LMS integrated smoothly with ORRA’s Human Capital Management (HCM) system, Darwinbox, simplifying user profile management and allowing HR and L&D teams to track progress and deliver tailored training content.

Mobile Learning: Enthral enabled mobile access to training materials through a flexible app, making it possible for the frontline workforce to engage with learning modules on-the-go and fit training into their busy schedules.

Back-End Support: Enthral provided robust technical support to ensure the LMS was always functional and efficient, offering prompt solutions to any issues that arose.

Business Outcomes

Improved Training Uptake: Enthral’s intuitive interface and regular training sessions enhanced staff engagement and ensured effective use of the LMS for accessing training materials.

Better Learning Outcomes: The LMS’s dynamic tools for real-time updates and easy access led to improved training completion rates and better knowledge retention among store staff.

Just-in-Time Learning: Enthral’s platform allowed frontline staff to engage in on-the-job learning at their convenience, fostering a self-directed approach to skill enhancement.

Enhanced Training Efficiency: With Enthral, ORRA could provide consistent, high-quality training across all locations without relying on physical sessions, overcoming previous challenges of training scalability.

Increased Compliance and Standards: The availability of mandatory training modules ensured that all staff met ORRA’s service standards and compliance requirements.

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Keventers, India’s iconic dairy brand, operates over 200 outlets across India, Nepal, Kenya, UAE, and Oman.

Business Challenge

As a quick-service restaurant (QSR) brand, Keventers faced some very unique challenges when it came to training its employees, most of who are frontline workers.

Training Dispersed Workforce: Managing training for both franchisees and employees across various countries with diverse needs was complex and inconsistent.

Employee Engagement During COVID: The pandemic made it difficult to engage and upskill employees due to lockdowns and restrictions.

Standardization Issues: Ensuring consistent training and quality for frontline workers across outlets was hindered by the limitations of in-person training and strict COVID guidelines.

Audit Inefficiencies: The growing number of outlets made it challenging to conduct thorough, consistent audits.

Enthral’s Solution

To address these challenges, Keventers implemented Enthral LMS with the following solutions:

Centralized Training Platform: Enthral LMS enabled Keventers to deliver uniform training across to its frontline workers all locations through centralized content management, customizable learning paths, and real-time tracking.

Rapid Deployment During Pandemic: Enthral facilitated a swift, app-based training solution within a week, enabling remote frontline workers upskilling through a white-labeled mobile app named ‘Keventers Learning Academy.’

Dynamic and Flexible Learning: The LMS provided real-time content updates, off-the-shelf courses, and mobile access for on-the-go learning, supporting diverse learning preferences of Keventers’ frontline workforce.

Streamlined Audits: Enthral automated the audit process with real-time reporting and analytics, improving audit efficiency and consistency.

Social Learning Features: Integrated social learning features promoted peer-to-peer knowledge exchange and collaboration.

Business Outcomes

Efficient Auditing & Compliance Management: Automated audits and data collection led to actionable insights and enhanced store performance. It also met the very important need of compliance training of the frontline workers.

Reinvented Training Processes: Self-paced, interactive modules ensured consistent training across for all the workforce locations, improving skills in critical areas like food handling and customer service.

Enhanced Onboarding Experience: A structured, engaging onboarding process increased new hire integration and effectiveness.

Improved Productivity & Customer Satisfaction: Better-trained employees led to higher productivity and fewer customer complaints, boosting satisfaction levels.

Cost Savings: Transitioning to online training reduced logistical expenses and allowed for better resource allocation.

Elevated Franchisee Satisfaction: Improved audit processes and transparency led to five-star ratings for store health checks and increased franchisee satisfaction.

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